Nov 22, 2019

General Election 2019: Remain groups 'rush' to buy Twitter ads before ban

Pro-EU groups have rushed to buy adverts on Twitter before a global ban on political advertising kicks in on Friday. Twitter chief executive Jack Dorsey announced the ban in October, saying that the reach of political messages "Should be earned, not bought". The move seemed to have had a chilling effect on political parties, with only the Conservatives placing a Twitter ad. However, several pro-Remain campaign groups have run ads on the platform. The BBC found four separate political groups campaigning against Brexit had purchased ads, taking advantage of Twitter's targeting tools before they were taken away from political causes. It told the BBC it had spent £31,000 on Twitter ads since the election was called.

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