Jan 16, 2020
Twitter apologises for letting ads target neo-Nazis and bigots
Twitter has apologised for allowing adverts to be micro-targeted at certain users such as neo-Nazis, homophobes and other hate groups. Twitter allows ads to be directed at users who have posted about or searched for specific topics. Like many social media companies, Twitter creates detailed profiles of its users by collecting data on the things they post, like, watch and share. A campaign using the keywords "Islamophobes", "Islamaphobia", "Islamophobic" and '#islamophobic' had a potential to reach 92,900 to 114,000 Twitter users, according to Twitter's tool. Twitter estimated the target audience amounted to 20,000 people.
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