Jul 1, 2020

Lego pulls ads on Facebook over 'hate speech'

Lego has become the latest big name to join an advertising boycott on social-media platforms, saying "Urgent action" is needed to end hate speech, discrimination and misinformation. Facebook said artificial intelligence rooted out 90% of hate speech and it was teaming up with experts and civil rights groups to develop more tools. A week ago, Facebook might have thought it could ignore a boycott campaign, which, at first, was joined by a handful of companies known for being willing to take a stand on ethical issues. According to the Wall Street Journal, a meeting between a senior Facebook executive and marketing and advertising agencies on Tuesday failed to turn the tide. From the concern over foreign interference and fake news during the 2016 US elections to the Cambridge Analytica scandal, which broke in 2018, Facebook has repeatedly appeared behind the curve, promising action only after it was driven to respond by an outcry from users or advertisers.

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