Sep 23, 2020
Advertisers strike social media deal over hate speech
Rob Rakowtiz from the WFA said the agreement "Sets a boundary on content that absolutely should have no ads supporting it, therefore removing harmful content and bad actors from receiving funding from legitimate advertising." Garm will decide the definitions for harmful content, setting what it calls "a common baseline", rather than the current situation where they "Vary by platform". The group will also create what it calls "Harmonised reporting" methodologies, so that statistics on harmful content can be compared between platforms. Crucially for advertisers, the new deal calls for control over how close an advert will appear to certain types of content. "Advertisers need to have visibility and control so that their advertising does not appear adjacent to harmful or unsuitable content, and take corrective action if necessary and to be able to do so quickly," it explained.
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