Sep 2, 2020

Lego set to open 120 new stores despite pandemic

Hundreds of stores have shut during the pandemic but not at Lego, which is on track to open 120 new shops this year. The Danish toy firm told the BBC bricks-and-mortar stores had a solid future, despite the drop in footfall on high streets and social distancing restrictions in shops. It comes as the toy firm announced revenues of DKK 15.7bn for the first half of the year, up 7%, while operating profit grew by 11%. The company currently has 612 stores across the globe, with 14 in the UK. Of the new stores it is opening, 46 were launched in the first half of the year. "We saw a very positive development during the coronavirus lockdown when families began playing and building Lego sets together." Sales of the more complicated - and more expensive - big Lego sets grew by two and a half times in the first half of the year, he said, as families looked for big projects to make together during lockdown.

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