Nov 19, 2020
PlayStation launch in UK descends into chaos
The most eagerly anticipated UK console launch in years descended into chaos and acrimony on Thursday as retailers sold out of PlayStation 5 consoles almost immediately, leaving gamers fuming on social media or paying inflated prices on eBay. Currys, part of the Dixons Carphone group, was due to launch PS5 sales at 9am, but put the launch back to 11am. Some customers managed to place an order before the 9am launch time by exploiting a glitch on the company's website that allowed them to save orders for later. Katie Cousins, gaming analyst at Shore Capital, said the launch was "Always going to be a sellout" given that seven years have elapsed since the PS4 went on sale. PS5's launch is a big event for the company, whose marketing stunts include lighting up a Tokyo shrine in PlayStation colours and changing the London Underground logos at Oxford Circus station opposite rival Microsoft's flagship store.
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