Samsung bets on bespoke fridges to lure millennials

Samsung plans to start selling personalised fridges in the US, Middle East and Europe later this year. "Customers had few options among products made by a traditional manufacturing system," said Jaeseung Lee, Samsung's president and head of digital appliances business. While Samsung has its own Bixby voice assistant, Mr Lee said it is open to working with rivals Amazon and Google to connect their systems to its gadgets. Big electronic companies have benefitted during the pandemic as more people worked from home and relied on gadgets and the internet in their daily lives. Samsung showed off its Bot Handy, a robotic waiter and butler that can pour you wine and do the washing up.

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