Jun 23, 2021
Jaguar Land Rover to overhaul supply chain to avoid factory closures
Jaguar Land Rover is to overhaul its supply chain and negotiate directly with chip manufacturers in an attempt to avoid a repeat of factory shutdowns caused by the semiconductor crisis that have plagued the business this year. A strategy overhaul announced in March will involve the reinvention of the beleaguered Jaguar brand as an electric-only luxury competitor from 2025, while the company will ditch traditional engines by the middle of the next decade. Part of the problem with the current shortages, which have caused carmakers from VW to GM to Toyota to close plants for weeks on end, was the visibility of the supply chain. The Jaguar I-Pace, the only fully electric model made by the company, and which has garnered global awards, will not be part of the final Jaguar family, but will continue for several years including new derivatives, he said. Bolloré promised a battery electric version of both the Range Rover and the Defender.
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