Aug 11, 2021

Z Fold 3: Samsung aims to take folding phones mainstream

Samsung has said it is aiming to take foldable smartphones "Mainstream" with the launch of its Galaxy Z Flip 3 and Fold 3.Typically costing more than £1,000, foldable smartphones have remained a niche product, despite initial hype. Ben Wood, from the CCS Insight consultancy, said it was notable some features from Samsung's high-end Galaxy Note series - such as the Note's trademark stylus - were coming to the Fold 3.This "Suggests Samsung believes the time is right to move foldables beyond a niche of early adopters", he said. Samsung's Mark Notton told BBC News the "Time is right" for folding phones to go mainstream. At £949, the Flip3 is the first foldable phone Samsung is selling for less than £1,000.But the £1,599 Fold 3, while cheaper than last year's model, is still priced at the more expensive end of the market. During its Unpacked launch-event stream, Samsung also unveiled a pair of earbuds and its Galaxy Watch 4.The watch runs "WearOS powered by Samsung", an amalgamation of Google's WearOS and Samsung's Tizen smartwatch operating systems.

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