Apr 25, 2022
Twitter: Why Elon Musk has been so keen on taking control
At first, the story of Twitter and Elon Musk feels a little like a tale of unrequited love. Twitter on the other hand is far less effusive about Elon Musk.You might think, if someone offered you $44bn for a 16-year-old business that hadn't really enjoyed the exponential growth of its rivals, they were doing you a favour - and Twitter's shareholders seem inclined to agree. Twitter's main business model is ad-based - and Musk wants to change that. Musk's Twitter would be a very different landscape for the 300 million people who continue to use it, if indeed they do. It's hard to summarise the collective view of Twitter's users.
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