Jul 7, 2023
Can Threads make more money than Elon Musk’s Twitter?
Mr Zuckerberg, whose Meta made more than $117bn in sales last year, has a monster track record when it comes to selling adverts - and none of the apparent qualms of Mr Musk, who has disdained advertising at his electric car company, Tesla, and been looking for alternative ways to fund Twitter. Frustration with Twitter has left plenty of people hungry for an alternative; and Meta's promise of a "Saner, kinder place" than Twitter "Supercharged" early sign-ups, Insider Intelligence analyst Jasmine Enberg said. "News hounds and avid Twitter loyalists aren't likely to defect to Twitter, and Meta will need to keep Threads interesting to maintain the momentum once the novelty wears off," Ms Enberg said, adding that Mr Zuckerberg - who has been skewered before for creating copycat products - has "Struggled" with innovation. Under Mr Musk, Twitter, which had struggled to be profitable, has alienated advertisers with abrupt changes to how the site moderates content and more recently, a new limit on how many posts audiences can see. Analysts say Meta has already been one of the beneficiaries from Twitter losing business.
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