Oct 30, 2023

Shein buys Missguided brand from Frasers Group

Chinese clothing giant Shein is buying the Missguided brand name from Frasers Group little more than a year after the British firm rescued the business. Frasers announced that it was selling Missguided's intellectual property and trademarks to Shein. It is retaining the real estate as well as Missguided's employees which "Have now been integrated into Frasers' fashion division". Frasers bought Missguided out of administration last June for £20m..

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